Use It today
Honest Evaluation
Clear Next Steps
You don't need hype. You need clarity.
If you're like most business owners right now, you're hearing nonstop noise about AI.
Every day, someone promises:
- instant productivity gains
- massive time savings
- or the “future of work”
What you'll get with the AI Clarity Coach
Use of My Custom GPT
It's free - and takes less than 10 minutes.
Clarity for your business
Not hype - just honest feedback.
Preparation Tips
Get ideas on what you can do to get ready for AI
What you'll get with the AI Clarity Coach
A free, 10-minute conversation with a Custom GPT that helps you:
- Cut through the confusion.
- See where your business actually stands.
- Understand whether AI can truly deliver results for you — or not (yet).
It’s based on five critical questions every CEO should ask before investing in AI.
You’ll get a short written summary with:
- A quick-read readiness category
- Strengths you already have
- Challenges to consider
- Practical next steps you can take immediately
Why I Built it
I’m Micah Ray, Co-Founder of D4 Concepts, along with Mike Witt.
Before consulting, I served as a Director of IT and Supply Chain, helping a $10M company grow to over $200M.
I’ve seen what happens when leaders chase technology without a clear plan — and I’ve helped leaders recover from it.
That’s why my philosophy is simple:
Strategy before software. Clarity before complexity.
AI is powerful — but only when it aligns with your business goals, your people, and your processes.
Sometimes the right move is to wait.
Other times, it’s to act — but in the right place, for the right reasons.
Either way, you deserve an honest assessment from someone who understands both business and technology.
Who it's for
This is for you if:
- You lead a service-based business with about 15-100 employees
- You want to stay ahead of change without wasting money
- You're curious about AI, but cautious about jumping in
- You value straight talk over buzzwords
You won't get a sales pitch here -- just clarity, context and next steps.
Ready to think smarter about AI?
You have two easy ways to start:
1. Try the AI Clarity Coach (Free Custom GPT)
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- Get quick insights - simple questions, no jargon, no pressure.
2. Book a free 30-minute consultation
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- Talk directly with me about one business outcome you're trying to achieve.
- You'll get an honest, outside perspective
- You'll get clear next steps
- No assumptions that AI has to be the answer