We've spent our careers in the rooms you're trying to lead.
D4 Concepts was built on a simple belief: the best advice comes from people who've actually done the work. Not theorists. Not academics. People who've managed teams, navigated growth, made payroll, and learned the hard way what works.
We're more curious than most consultants.
That's intentional.
Our backgrounds are in design thinking and innovation strategy — disciplines built on the idea that you have to deeply understand a problem before you can design a solution for it. That's not how most consulting works. Most consultants show up with a program. We show up with questions.
We call our approach the four D's: Define. Discover. Design. Deliver. Before we ever recommend a program or a path forward, we spend real time understanding your situation — what's actually going on, not just the symptoms you can name.
“A ha moments don't happen by accident. They happen when someone asks the right question at the right time.”
“The best tools are the ones people actually use. We build for application, not for theory.”
“Relationships are the work. If there's no trust, there's no transformation.”
Two practitioners.
One shared mission.
Micah Ray
Micah started his career managing and co-owning a family furniture business — where he learned the unglamorous fundamentals of keeping a business alive. He went on to spend years at Liberty Hardware, a company that grew from $10M to over $200M, building deep expertise in strategy, innovation, and operational leadership. He co-founded D4 Concepts in 2019 with one goal: to help other business owners have the clarity and capability he had to earn the hard way.
- Certified GiANT Worldwide Coach
- Background in design thinking and innovation strategy
- 25+ years of business leadership experience
- Advisor to design firms, construction companies, and service-based SMBs
- Host of Lead the Climb — D4 Concepts' leadership content platform
- Built to Scale AI practice lead
Mike Witt
Mike's career began in apparel manufacturing, working with companies like Nike, Champion, and Renfro before spending 19 years at Liberty Hardware leading global supply chain and operations. He has spent his career inside growing organizations — building systems, developing people, and solving the kinds of operational problems that never quite show up in a business book. He brings that same systematic, people-first mindset to every D4 engagement.
- Certified GiANT Worldwide Coach
- 30+ years of operations and people management experience
- Background in global supply chain, manufacturing, and process design
- Deep experience in team development and performance management
- Co-facilitator of 100X Leadership and Momentum Manager programs
It started over coffee.
Like most good partnerships do.
On September 28, 2018, Micah pitched the idea of starting a consulting business over coffee with Mike. He didn't know Mike had already been thinking the same thing.
It wasn't their first collaboration. They'd worked together at Liberty Hardware, where Micah brought Mike in to run supply chain and later to help lead the company's Innovation initiative. Those years together — using design thinking to solve real business problems — became the foundation for everything D4 does today.
What made the partnership click wasn't just shared experience. They've known each other since first grade. They know how the other thinks, where the other struggles, and how to make each other better. That trust is what they bring to every client relationship too.
D4 Concepts LLC became official on January 1, 2019.
Ready to find out if we're the right fit?
We're not a fit for everyone — and that's okay. But if you're a design firm, construction company, or service business between $3M and $50M and you're ready to lead at a higher level, we'd love to talk.