The 5C Code for Communication Mastery

I recently picked up a fantastic new book called “The Communication Code” by Jeremie Kubicek and Steve Cockram, the co-founders of GiANT. As someone who is passionate about improving communication and relationships, I was immediately drawn to the core premise. Jeremie and Steve provide a simple but powerful framework for elevating your emotional intelligence and mastering authentic conversations.

At the heart of the book are 5 key principles they call the 5 Cs:

Care, Celebration, Collaboration, Critique, and Clarification.

By strategically utilizing these 5 modes of communication, you can guide interactions to be productive win-wins while avoiding misunderstandings.

Key Takeaways

First, the importance of setting the right context from the start. By explicitly defining whether your intent is to Care, Celebrate, Collaborate, Critique or Clarify, it eliminates uncertainty and potential conflicts. The other person knows exactly how to best receive and respond to your message.

Mike and I have seen this firsthand. We have taught teams to use this framework as a shortcut to better conversations. People have learned to signal their intent from the beginning, and have more productive conversations.

Secondly, I loved the insights in the book on power dynamics and situational awareness. Jeremie and Steve provide brilliant tactics for reading situations, controlling emotional triggers, and facilitating true collaboration. This level of emotional intelligence is critical yet so often overlooked. When you are able to manage your own emotions, you don’t have to expect other people to do it for you.

Throughout the book, Jeremie and Steve masterfully illustrate these concepts with real-world stories and scenarios. At the end of each chapter are practical steps you can take to implement each mode of communication.

As someone who has facilitated thousands of conversations with teams, I can attest that the 5C framework rings so true. Having these tools can help you master the art of authentic communication.

Team Workshops using The 5 C’s

Just in the past five weeks, I have taught two different teams how to use the Communication Code. As people begin to recognize how much it makes sense, they start to see how they will use it to unlock relationships – both at work and at home.

Micah teaching Communication Code at High Point University

Whether your goal is improving relationships at work, home, or in social settings, the strategies in The Communication Code are invaluable. And they just work. I can’t recommend this book enough for anyone who wants to become a master communicator and connector of people.

If you’re interested in reading it for yourself, I’ve included purchase links below. If you’re interested in having your entire team learn the concepts and how to use them, schedule your call today to get information on how we can help.

Communication is the foundation for all healthy relationships, so let’s all level up!

Buy The Communication Code book
Buy The Communication Code audio book

News to Start 2024

At the start of 2024, we were busy leading annual strategic planning sessions for clients. Each of them has built into their schedule a two-day retreat to start the year where they plan out their annual goals, strategies to achieve those goals, and short-term actions for everyone on their leadership team.

European Tour

In February, Mike and I spent 12 days in Spain and Portugal. We landed in Madrid, and from there, drove to Valencia and Roquetas de Mar along the Mediterranean coast of Spain. From there, we drove into Portugal for stops in Portimao and Lisbon before driving back to Madrid.

Along the way, we spoke at 12 events in 10 days, and had various meetings with potential partners or clients.

Mike leads a 5 Voices session with Miguel our translator

One thing we witnessed firsthand was how eager people are in those countries for leadership and entrepreneurship training. Here in the United States, we often take for granted the resources, experts and availability of content on those topics. I know I do. So I am looking for ways to help support my friends and new contacts there with good quality business training in the future.


Mike teaching 5 Voices in Roquetas with Miguel our translator

Recharge at a Retreat in Europe?

As the first step toward a long-time dream of mine, I looked at a couple of properties to start determining how to host an annual retreat and mastermind group in Europe each year. This would be a small event – less than 10 people – where we have 4-5 days together.

A manor house outside Portimao that is available – with pool, pond and hiking areas

The Mastermind retreat would be designed to recharge your mind, body and spirit with stimulating conversations, healthy food, and meaningful activities. I’m currently looking at potential dates in October, and potential sites near Malaga, Spain, Portimao, Portugal, and Ischia, Italy.

If you’re interested in being on the waiting list, please email me and you’ll be the first to get future news as I put together the details.


New D4 Team Member

This month, we also introduced Jen Evans as a new consultant at D4 Concepts. Mike and I worked with Jen at a previous job, and she brings extensive experience and knowledge to our company.

Jen is a GiANT-certified Guide, and will be a big asset to us and our clients this year.

I had Jen on our podcast recently, so you can get to know her by listening to her episode.

Last Thoughts

When communication breaks down in a relationship, and we don’t know how to repair the relationship, disappointment can easily turn into settling for a new normal. Do you have a relationship where a new, less-than-desired normal has set in?

Using the Communication Code can help you get back to where you want to be in your relationships. I hope you’ll check out our resources to help you communicate better with the people on your team and in your life.

To more genuine conversations,


Micah Ray

Want to find out which Communication Code comes easiest to you, and which one needs work? Take the free assessment and learn more here:

Micah Ray

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