Trapped in the day-to-day?

Learn how you can start working ON your business - not just IN it.

You started small and simple.

What got you to this level won't get you to the next one.


A proven way for you to rise above the day-to-day

Establish Regular Practices

Manage People & Culture

Clarify the Big Picture


The Optimized Business System

Enjoy running your business again! 

You can learn how to:

  • Get "out of the weeds" and stop "fighting fires"
  • Be confident in managing and developing your team
  • Hold people accountable
  • Communicate a clear picture of your future business
  • Design strategic plans that work for each area of your business

How to Implement the Optimized Business System



Recognize where to start.


Learn & Do

Learn new tools & implement.



Repeat for the next step in the process.

Want to know more about how to work ON your business?

Fill out the form, and we'll get back to you within one business day.

Components of the Optimized Business System



Daily, weekly and quarterly habits that can professionalize your business. Without repeatable practices, even the best of strategies will fail.


"Culture eats strategy for breakfast." -Peter Drucker

New strategies are a waste of time -- if you don't have a good culture to execute the plan.

Learn tools for evaluating and developing your leaders and your people. 

Establish a culture where people love to work.

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Step back and describe the big picture of where you want to go.

Clarify your business proposition.

Describe your long-term vision.

Create short-term goals.


With the People in place and the Picture in hand, you can craft a strategic Plan that keeps everyone aligned and executing.



Check your progress quarterly in a Review Workshop.

Meet with your leadership team, and make adjustments to the plan.

Keep up the momentum!

You Choose How You Want to Implement

Full Service

We give you and your leadership team dedicated time & service.

Group Workshop

Join a workshop with other leaders to learn and create your next steps.


Learn the tools online, and implement them at your own pace.

What our clients are saying


Christi Barbour

Founder + Partner

Micah and Mike have made a significant impact on our company and our growth.    

We engaged D4 Concepts because we knew we were at the place in our growing company where we needed outside perspective.  Micah and Mike have brought that perspective and so much more. The tools they have taught us have transformed our leaders and helped us reach our financial and strategic goals.